The Lounge


Art Director Matt Q&A

Who is your ultimate hair icon: I wouldn’t say a specific person is my icon, but I would say there are a couple of scenes I’ve always found inspiring. Early 90’s Manchester, Ian Brown, Inspiral Carpets etc, also the early 70’s post Skinhead/Suedehead scene is iconic to me.

What inspires your creativity: Music, street/youth culture, art, and hairdressers I look up to. These have been a constant to me since day one.

Who’s the coolest person you’ve met: George Michael. Not necessarily “cool” to some (although he certainly was in the Wham days), but certainly one of the most refreshingly nice, and interesting people I’ve met.

If you could be featured in any magazine, what would it be and why: The Face. It’s the original, and the coolest magazine there’s ever been.

Sum up your personality in the length of a tweet: Friendly and approachable, a big talker, and an even bigger story teller!

How would you describe your personal style: Pretty casual, loosely based around street wear, I dress from the trainers up usually!

What’s your most treasured item of clothing: I’ve got a few pairs of trainers in my collection that I treasure, and an Louannis Dimitrousis jumper I bought from his ready to wear collection working at my first fashion week many years ago. It’s basically a museum quality piece of clothing, completely impractical, but it’s very intricately put together and a one of a kind.

What’s the best thing about working in Soho: Soho is basically a village in the centre of London. It’s the only legitimately interesting, forward-thinking and diverse area in town, and it’s a place whereby you really feel like you’re adding something to the culture whilst being here.

Name your previous salons: Percy&Reed, Toni&Guy

What personal interests do you have: I’m a DJ, so spend time hunting for music new and old. Eating and drinking in interesting restaurants around town basically consumes 50% of my life! I consider myself an expert in fragrances, so spend too much time researching smells. Also, I’m hugely consumed researching youth/street culture/trends as I mentioned before, so that’s my evenings sorted minimum 5 days a week!