“Tova came to me with VERY long hair and she wanted a complete new look as she had had her hair long for years. She wanted a strong new hairstyle and was keen for a mid-length bleached bob.
Tova was feeling anxious about having her hair all cut off as she has spent a long time growing it and it was down to her thighs. She also had some purple colour left colours in the ends from a previous dye. During the consultation, Tova showed me some pictures she had of long bob haircuts but she was very open to her hair colour as long as it was blonde. Based on this I suggested she try a creamy bright blonde which I felt would really flatter her new hairstyle perfectly!
In order to keep the hair as healthy as possible and because I would be bleaching the hair to get to the desired blonde colour, I used L’Oreal’s Smartbond treatment in-colour to maintain the integrity of the hair especially during the pre-lightening service. I also recommended Tova have her her coloured again after six weeks when her re-growth would need tending too, I also recommended she have an in-salon Smartbond stand alone treatment to maintain the condition as well as regular use of Kevin Murphy BLONDE.ANGEL Wash to stop the colour going brassy over time.
Finally, because Tova has such a great pale blonde base, there are plenty of options for her to use different toners to vary her look at each appointment. Her haircut is also versatile and can be worn straight or wavy so she will get plenty of 'looks' from her new hairstyle!"