When did you first realize you wanted to be a hairdresser? I’ve wanted to work in the beauty industry, since being very young. I used to dress up my younger brother and style his hair, with a ton of different products - poor guy. I also had an interest in horses and I worked with racehorses and got an education at agriculture school, before truly realising that I needed to go back to the city and follow my dream of becoming a hairdresser.
Who is you ultimate hair icon? Gun Britt Zeller, her style and respect for the handcraft is amazing. She really knows how to make a classic haircut work till perfection.
Who is the coolest person you have ever met? My boyfriend, whom I met at a rooftop party in Hong Kong.
If you could be featured in any magazine what would it be and why? I dream of being the hairstylist and makeup artist behind the cover of i-D magazine, I love the creative and a bit twisted makeup and hair they can get away with.
Sum up your personality in a length of a Tweet? Fun and Scandinavian.
How would you describe your personal style? Simple, with a twist. As a Scandinavian I of cause love wearing black, but not to look like I’m on my way to a funeral all the time, I like to mix it up with fun accessories or clothes found in vintage stores.
What inspires your creativity? Travelling, all kinds of music, history and historical icons. Also outdoor life and organic shapes - being around all kinds of creative people working with different art forms,
What is the best thing about working in Soho? That it’s a vibrant area, with a great diversity of people. Its edgy and it is the heart of London in terms of fashion, as well as nightlife.
If you could change any celebs hair who would it be and why? Skrillix definitely. I remember seeing him play and even though he had lined up a really heavy and noisy set, I couldn’t take my eyes of his bad haircut.
What is your most treasured item of clothing? That’s a though one. I have so many beloved items. If I have to say one it must be my metallic pink leather jacked from a Danish designer called Stine Goya.
What type of styling hair product is indispensable? Doo.Over spray from Kevin Murphy, an all time favourite of mine. Gives the perfect grip for updo’s and a the easiest styling product to use, when you want that undone, but sexy I-woke-up-like-this look
What’s your favourite professional tool and why? My scissors. I have only two and that’s all I need for making all kinds and shapes of haircuts. A long pair for cutting scissor over comb and a smaller one, with perfect balance for all other cutting techniques.
Best tip you can give someone in looking after their hair? Choose the correct shampoo and conditioner, and give yourself the luxury of a hair mask or treatment when you are at the hairdresser.
Sidsel is available to cut and colour your hair Tuesday - Saturday.